The Mystical Secret for Turning Free Content into Valuable Donors Most fundraisers still look to direct mail and other “traditional” channels for acquiring new donors. But the combination of rising direct mail costs and the inability to use traditional events in the midst of a global pandemic means we need to find a new path forward. But how on earth do you acquire valuable donors online? More importantly, how do you make sure you’re not spinning your wheels and wasting your budget while figuring out what actually works to acquire online donors?The good news is that there is a repeatable online donor acquisition model that we’ve been testing, proving, and optimizing for the past 5 years – and in this session, you’ll learn exactly how to apply this methodology to your fundraising program. In this fast-paced and down-to-earth session, you’ll discover the 4-step model to acquire online donors and learn practical ideas and tactics to make it work for your organization. This session is led by Nathan Hill, marketing director for NextAfter – a fundraising consultancy, research lab, and institute on a mission to unleash generosity.