AFP WPA January Chapter Meeting

Thursday, January 16, 2014 - 11:30am - 1:30pm
Event Location: 
Rivers Club - Oxford Center - Downtown Pittsburgh

Be Tactical – Raise More Money

Presenters: Donna J. Myers, President and Roy Cheran, Vice President of Marketing
TowerCare Technologies

Power Power Presentation from this meeting

The concept of this talk is to give people tactical ideas about specific activities they can easily implement in 2014 that will help them raise more money by engaging prospects and donors in a little different way.

To open the session we will review historical fundraising trends with a focus on year-over-year donation trends from the last several years.   Comparing the average to higher performing nonprofit agencies.

We will then examine the kinds of things high-performing agencies do differently and demonstrate several tactical implementation examples. Attendees will learn about:

  1. Ways you can make it easier for givers to attach to your cause and to give
  2. Using caused-based, “micro-funding” and the tactical structure of an appeal or email campaign utilizing the concept
  3. How to develop an active grassroots/crowd-funding program that empowers your advocates to more easily raise money in less time
  4. Getting additional “on demand” support and not letting “execution of tasks” get in the way to making progress