January 2012 Chapter Meeting

Thursday, January 19, 2012 - 11:30am - 1:30pm
Event Location: 
The Rivers Club - Downtown Pittsburgh

Reservations for this meeting are at capacity.  Please e-mail office@afpwpa.org to be placed on a waiting list.

 

 

Getting Your Piece of the Pie – Individual Giving

Everyone knows that the majority of charitable gifts come from individuals, and yet we continue to devote disproportionate amounts of time to seeking grants and planning events.  Maureen Mahoney Hill, CFRE and Traci Weatherford-Brown will discuss building stability and sustainability into your fundraising program by focusing on growing individual giving with a data-based approach.

Takeaways will include:

  • understanding when a development audit can be helpful in improving an individual giving program and how to complete one.
  • learning the basics of a comprehensive individual giving program – understanding the existing donor base, establishing appeals and regular communications, and prospecting.
  • techniques for indentifying major/planned gift prospects and planning and completing calls/visits to cultivate and solicit gifts.
  • An understanding if the importance of creating a culture of giving within their organization.
Presenters:

Maureen Mahoney Hill, CFRE
Independent Fundraising Consultant

BIO:
Maureen Mahoney Hill, CFRE, is an independent consultant working with nonprofit organizations to build fundraising, communications and marketing capacity.  Started in 2006, her practice specializes in planning and strategy development for major and planned gifts.  With more than 20 years of experience in fundraising, Maureen has held development positions with The Children’s Institute, The Pittsburgh Foundation, Penn State and The Women’s Center & Shelter of Greater Pittsburgh.  Maureen currently serves as an instructor for the Bayer Center for Nonprofit Management at Robert Morris University, teaching classes on planned giving.  A Certified Fund Raising Executive, Maureen holds a bachelor’s degree in Human Development from Penn State and a master’s from the School of Social Work at Pitt.

Traci Weatherford-Brown
Independent Fundraising Communications Specialist

BIO:
A freelance writer and fundraising specialist, Traci brings more than eight years of fundraising experience to the creation of donor-focused communications and tailored appeals for individual, corporate and foundation prospects. Traci parlayed a bachelor’s degree in Art from University of Central Arkansas and master’s degree in Arts Management from Heinz College, Carnegie Mellon University into fundraising positions of with The Pittsburgh Foundation, The Children’s Institute and Eye & Ear Foundation. Traci’s other areas of expertise include fundraising technology and data management, prospect research and cultivation and solicitation support.

 

 


CFRE Credit Form: 
application/pdf iconAFP January 2012 Tracker.pdf

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