AFP Webinar - From Boomers to Echo Boomers: Giving Across the Generations

Thursday, October 25, 2012 - 1:00pm - 2:30pm
Event Location: 
Three Rivers Youth - 6117 Broad St, Pittsburgh, PA 15206


While philanthropy truly stands at the precipice of a Golden Age, today's climate feels anything but optimistic. And, with three generations of donors in play-Baby Boomers, Generation Xers, and Millennials-only one thing will ensure that our most dependable sources of giving doesn’t waver: customization.

In this session, a representative from each generational segment will offer a personal account of who they are, what they hope to achieve through giving, and what approach would work best in soliciting a gift from them. Session attendees will learn how these groups differ in giving style, capacity and motivation but also in what ways these seemingly disparate groups overlap.

Session Objectives:


  •  Have a clear understanding of who makes up the various donor groups.
  • Understand how to customize solicitation approaches to meet the needs of each group.
  • Have practical tips for implementing change that will create a seamless, comprehensive philanthropic plan.

About the Presenters:

Rachel Hutchisson is the Director of Corporate Relations & Philanthropy at Blackbaud, Inc. (NASDAQ: BLKB), headquartered in Charleston, SC.  She is responsible for the technology company’s global philanthropic and volunteerism initiatives as well as programs that support the corporate brand.  Previously, she ran the marketing programs and events business for the 2,000-person company, launched the firm’s public relations function, and served as project manager for strategic acquisitions.

Rachel is the President Elect of the Association of Fundraising Professionals’ Lowcounty Chapter, was the 2008 chair of the American Marketing Association’s Nonprofit Marketing Conference, and serves on the board of directors of the South Carolina Governor’s School for Science and Math and the South Carolina Association of Nonprofit Organizations.

She is a graduate of Dickinson College in Carlisle, PA, and received a master’s degree from the University of Missouri School of Journalism.  A member of Phi Beta Kappa, Rachel is the recipient of the Lloyd W. Hughes Scholar-Athlete Award and the University of Missouri Outstanding Graduate Teaching Assistant Award.

June Bradham, CFRE, is the founder, owner and president of Corporate DevelopMint, a fundraising consulting firm serving non-profit clients throughout the Eastern United States. With thirty years in development, June has led campaigns from $1 million to $100 million for clients representing the healthcare industry, higher education, and community organizations.  June is highly regarded within the non-profit community and frequently speaks at national and regional conferences including AFP, CASE, AHP, the American Marketing Association, and Blackbaud’s Annual Conference. She is also active on a number of non-profit boards including the Moore School of Business at the University of South Carolina and the Association of Fundraising International Board and was recently honored by the Charleston Business Journal as one of their most influential women in business for 2008. Her first book, The Truth About What Nonprofit Boards Want will be released by Wiley and Sons in the Summer of 2009.

Since joining Corporate DevelopMint, Tucker Branham, CFRE, has demonstrated keen skills and success in managing major gift campaigns, assessing development office operations, coaching volunteers and staff, and serving as an interim director of development.  Tucker has relationship building skills, a personal style, and the professional abilities to help staff and volunteers perform at the high levels necessary to reach challenging fundraising objectives.  Through her work in annual giving, major gift campaigns, service as an interim director of development, and board development, Tucker has a comprehensive understanding of how development operations work best. She has emerged as a specialist in facilitating Development Assessments for clients in healthcare (such as Phoebe Putney in Albany, GA) as well as for community organizations (like Camp Boggy Creek in Eustis, FL and The Arts Partnership in Spartanburg, SC). Her experiences have led to the creation of an Assessment model which is now applied to every study we run.

Tucker comes to Corporate DevelopMint following her experience with the Annual Fund team at Emory University in Atlanta. As part of this team, she developed a keen knowledge of a variety of fundraising initiatives such as the Parent Programs, Student Giving Programs, Young Alumni Programs, and Consecutive Giving Programs.

Through community based capital campaigns, Tucker has helped worthy organizations build, market, manage, and achieve fundraising success ($3.5 million campaign for Charleston-based Our Lady of Mercy Outreach Services and Alzheimer’s Respite and Resource of Hilton Head.  With a Bachelors degree in English from Warren Wilson College in Asheville, NC and a portfolio from the Portfolio Center in Atlanta, GA, Tucker is able to approach any challenge with a fresh, creative eye and offer solutions that truly drive our clients’ success.