AFP WPA 2013 Annual Meeting, Social and Sponsorship Workshop

Tuesday, December 3, 2013 - 9:00am - 8:00pm
Event Location: 
National Aviary - 700 Arch St |Pittsburgh, PA 15212
The Educated Sponsorship Pitch                                                         
Presented by PANO (Pennsylvania Association of Non-Profits)
Join us for ½ day or full day
Free 45-minute introduction
- Registration Required
Full Day: $50 for AFP or PANO Members, $100 for Non-Members
Half Day: $25 for AFP or PANO Members, $50 for Non-Members

AFP Annual Meeting & Holiday Social | 5:30pm – 7:30pm |
$10 for AFP Members, $15 for Non-Members

Member Registrations
Guest Registrations

Relationships among nonprofits and businesses continue to evolve from simple collaborations to sophisticated alliances that achieve important objectives for both parties. Learn how the Educated Sponsorship Pitch (ESP) model simplifies the process, improves outcomes and energizes both staff and volunteers by providing an adaptable framework any sized organization can maintain.

Sponsorship Trends & Timing (10AM – 10:45AM) - Free -

What’s the difference between sponsorships, partnerships and strategic philanthropy? How are companies making decisions in terms of what nonprofits they’ll work with? Can a small organization be competitive? Be more efficient by understanding the latest lingo, what’s working now and how to stay in the driver’s seat. Board members strongly encouraged to attend.

The Educated Sponsorship Pitch – ESP Model (11AM – 1PM)

Learn a system for streamlining your efforts with the ESP model and achieve dramatic results. Stop being a mind reader and focus on answering seven essential questions before pursuing corporate sponsors. Highlights:

  • Sponsorship Audit - Dream it Up, How to Package, What to Charge, Key Steps for the Not-So-Large Nonprofits and Zeroing in on Best Opportunities
  • Inspiring Decision Makers – Case Studies from organizations large and small
  • Powerful Pitches – Excellent Proposals (templates provided) and Even Better Shortcuts
  • Streamlining – The Strategy & Workable Timeline

Working Clinic (2PM – 5PM)

The presenter will share key points for 15 minutes at the top of each hour with participants working on their own materials for remaining 45 minutes. The afternoon session is designed to give attendees the opportunity to refine their own sponsorship materials and interact directly with the presenter for detailed guidance.


Barbara Harrington, founder of Sponsorship Network Plus, has created and implemented ethical sponsorship programs for scores of clients in markets across the country from Best Friends Mentoring in Dickinson, North Dakota to The Hope Center in Lexington, Kentucky to The Colorado Symphony in Denver, Colorado.

Clients often credit her Educated Sponsorship Pitch (ESP) model as the key to aligning real-world solutions for sustainable sponsorship success. She works closely with clients to create sponsorship programs that deliver results to the organization as well as drive sales for corporate decision-makers.

Barbara’s is part of Bank of America’s prestigious National Nonprofit Impact Speakers Series.  She’s often referred to as the Suze Orman of sponsorship -- high energy, knowledgeable and generous in sharing her expertise.  She has published three sponsorship books The Essential Sponsorship Toolkit, The Essence of Sponsorship and Advance Sponsorship Sales.

Here’s what folks are saying about workshops with Barbara Harrington:

Excellent in every way – knowledge of presenter, her energy and content itself.  L. Dodge, Garden Spot Village, PA

Thorough information and great ideas.  J. Angus, Bishop High School, PA

Barbara is clearly an expert.  Her ideas are immediately actionable for my organization. N. Kepner, Foundation for Global Scholars, CO

Covered so much valuable content.  Case studies extremely helpful. L. Rougeux, Purple Feet Foundation

"Barbara Harrington is the Suzie Orman of Sponsorships!
High energy, practical ideas and generous with her expertise."
Monica Strobel, Transportations Solutions of Denver